OneSavingsBank Group, the parent company of Precise Mortgages, engaged MagiClick to overhaul the digital presence of Precise. The objective was to elevate the digital experience for both brokers and customers by harnessing emerging technologies and industry best practices. The project's scope included a comprehensive digital audit, strategy formulation for an optimal future digital landscape, and the development and implementation of new digital solutions starting with a revitalised website to coincide with Precise's brand relaunch in 2024.
Strategic Analysis
Our interdisciplinary team, combining business analysis, user experience design, and technology expertise,
conducted an in-depth review to identify strategic requirements. The focus was on enhancing customer and broker experiences,
improving operational efficiencies, and seizing new market opportunities to foster sales growth.
Prototyping and Testing
We created interactive, low-fidelity prototypes, subjecting them to extensive testing with Precise’s stakeholders, customers, and brokers.
This iterative process ensured the end products were finely tuned to user needs, incorporating new self-service features for product
selection, calculators, and criteria search functionalities.
Design
Design
Following the completion of the prototyping phase, our UI design team embarked on creating the full-colour design of the new interface,
drawing inspiration from Precise's recent rebranding. Their fresh branding proposition, "lending without the faff," resonated with our
objective to develop a design that not only stands out visually but also emphasises ease of use and straightforward navigation.
This approach was strategically chosen to align with Precise's vision of simplifying the lending process, aiming to revolutionise
the customer experience in the mortgage industry by setting a new benchmark for clarity and accessibility. Our goal was to create
an interface that not only looks appealing but also enhances user engagement through its intuitive layout and operation,
thus redefining user expectations and industry standards for digital mortgage services.
API Development
In alignment with the project's digital-first approach, MagiClick developed several cloud-native APIs to power new self-service options
on Precise's website. Our collaborative efforts with the OSB Group’s IT department ensured these new technologies seamlessly integrated
with the bank's long-term tech roadmap.
Umbraco Cloud Integration
The project's foundation was built on Umbraco Cloud, chosen for its flexibility, ease of use, and scalability.
This CMS solution guarantees the new digital platform's resilience and future growth capability.
Click here to learn about the benefits of choosing MagiClick as your Umbraco Gold Partner.
Client Testimonial
“We engaged MagiClick with a comprehensive brief to rethink and reimagine the Precise website from the ground up.
From the initial discovery and research project, through to the design, user testing and technical delivery phases,
MagiClick approached the project with a real passion for challenging the status quo and simplifying mortgage digital experience.
The MagiClick team worked as one with our internal marketing and technology teams (as well as our external branding agency) and
collaborated effectively to deliver a refreshingly simple new Precise website, which is already delivering results.”
Jon Hall
Managing Director, Mortgages and Savings
OneSavingsBank Group