Castle Trust

Re-platforming and evolving the Castle Trust website

Castle Trust offer market leading investments and specialist mortgage solutions. They chose us as digital partner in 2017.

Our first project with Castle Trust was to re-platform their website to Sitefinity, a leading enterprise-level .NET Content Management System (CMS). This was a technically challenging project that included integration with third party platforms Silverpop and Rakuten and introduced custom functionality, utilising QR codes and scanners, to enable Castle Trust to start attributing leads coming from offline paper forms.

Following this initial project we we embarked on an iterative user experience (UX) improvement programme that has included regular lab-testing and evolution of the website. This has been particularly focussed on enhancing mortgage intermediary experience through delivery of searchable product data and lending criteria.

“Moving the Castle Trust website onto the Sitefinity platform has provided our business with the foundations on which we can build a more engaging customer experience. On the surface, it was a simple project, but it was riddled with potential pitfalls and technical dependancies. They demonstrated a real understanding of our priorities, and then worked with diligence to ensure the website was delivered to deadline and without disruption to our business.”

Alex Hammond, Head of Mortgage Marketing