Bank Audi / Odeabank

Building a bank digitally from scratch

Odeabank was established in 2012 as a subsidiary Bank Audi Group, a regional finance powerhouse with operations in 11 countries, and it has quickly become one of the greatest success stories in the Turkish banking sector. Venturing into the sector as the 49th player in the country, the Bank has managed to rank among the top ten banks, having achieved an elevenfold increase in asset size in just four years.

Bank Audi / Odeabank have entrusted us with creating an omni-channel banking UX/UI strategy and building the banks' digital assets from scratch.

Our goal was not only to create the best user experience possible, but also to unify that experience across all channels with the additional condition of using native device components to the fullest extent possible.

The technology they were looking for also had to be completely flexible and able to work with any core banking infrastructure easily via services.

The solution they found was the unique combination of our True Omni-Channel™ Banking Platform and our unique mobile UX/UI and development capabilities.

The result has been a true success and a quick winner with the bank’s customers. The project was recognised as a finalist in two categories at the BAI-Infosys Finacle Global Banking Innovation Awards and also crowned as the Best Mobile Banking Application by the Global Banking & Finance Review Awards.

Following the great success of Odeabank's digital transformation, Bank Audi has tasked MagiClick with revamping the mobile banking applications of their operations in Lebanon and Egypt.

Odeabank’s mobile applications include an integrated gamification module which enables bank to increase customer engagement and loyalty by easily adding game mechanics such as points, badges, levels and leaderboards into direct banking channels.

The gamification module runs on daily updated core banking data and allows for definition of tasks with a rich set of parameters:

  • Type of banking transactions such as Money Transfer, Bill Payment, Credit Card Payment etc.
  • Amount or the value of the transaction (e.g. transfers over $1.000)
  • Time intervals (e.g. bill payments done in a month)
  • Competition (e.g. first 10 achievers win)
  • Channel (e.g. only iPhone or Android users win)
  • Non-banking actions (actions that depend on user engagement such as sharing on social media, installing the app’s new versions, logging in etc.)
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