Projects Completed For Domino's Pizza

Domino's Pizza Online Shop

Ordering pizza on Domino's website is very simple but underneath lies a complex system that is integrated with the company’s call center and internal ordering systems used in over 200 restaurants. The system offers an advanced shopping experience with tools such as "smart basket" that calculates the best current deal based on what the customer has in the basket and an advanced pizza tracker that keeps the customer up to date on the status of the order.

Domino's "Complete The Flavour" Advergame

Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.

Domino's Pizza Mobile Commerce

After launching Domino’s advanced online ordering system, we have moved on to bring the same experience to mobile users. Starting with a base mobile platform that’s compatible with all smartphones we have developed a special version for Blackberry devices and a native application for iPhones. All versions provide users the same advantages of easy and smart online ordering with “smart deal calculation” and “order tracking” features.

The application was awarded Gold at the Mixx Awards 2011 in the Mobile Applications category.

Domino's Pizza
Corporate Extranet

We have designed & developed an Extranet for Domino’s Turkey to improve collaboration and add value to its relationships with Domino’s restaurants. Easily managed by Domino’s HQ team, the extranet contains news & announcements, help & FAQ, success stories, document library supporting audio and video files and also an order fulfillment & management module through which restaurants place orders for their daily needs.

Domino's "Bol Malzemos Billiards" Advergame

Building on the viral possibilities of Facebook, our advergame combined the challenge of billiards with the glamour of TV anchorwoman and sports commentator Burcu Esmersoy to showcase Domino’s new 12 topping "Bol Malzemos" pizza, expand Facebook fan-base and promote online ordering. Twelve toppings, twelve balls, and 53,000 registered players over the 3-month campaign period ensured huge success on all three fronts.