Projects Completed For Domino's Pizza
Domino's "Complete The Flavour" Advergame
Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.
Domino's Pizza Mobile Commerce
After launching Domino’s advanced online ordering system, we have moved on to bring the same experience to mobile users. Starting with a base mobile platform that’s compatible with all smartphones we have developed a special version for Blackberry devices and a native application for iPhones. All versions provide users the same advantages of easy and smart online ordering with “smart deal calculation” and “order tracking” features.
The application was awarded Gold at the Mixx Awards 2011 in the Mobile Applications category.
Domino's "Bol Malzemos Billiards" Advergame
Building on the viral possibilities of Facebook, our advergame combined the challenge of billiards with the glamour of TV anchorwoman and sports commentator Burcu Esmersoy to showcase Domino’s new 12 topping "Bol Malzemos" pizza, expand Facebook fan-base and promote online ordering. Twelve toppings, twelve balls, and 53,000 registered players over the 3-month campaign period ensured huge success on all three fronts.