OneSavingsBank Group, the parent company of Precise Mortgages, engaged MagiClick to overhaul the digital presence of Precise. The objective was to elevate the digital experience for both brokers and customers by harnessing emerging technologies and industry best practices. The project's scope included a comprehensive digital audit, strategy formulation for an optimal future digital landscape, and the development and implementation of new digital solutions starting with a revitalised website to coincide with Precise's brand relaunch in 2024.
Our execution strategy included:
-
Strategic Analysis: Our interdisciplinary team, combining business analysis, user experience design, and technology expertise, conducted an in-depth review to identify strategic requirements. The focus was on enhancing customer and broker experiences, improving operational efficiencies, and seizing new market opportunities to foster sales growth.
-
Prototyping and Testing: We created interactive, low-fidelity prototypes, subjecting them to extensive testing with Precise’s stakeholders, customers, and brokers. This iterative process ensured the end products were finely tuned to user needs, incorporating new self-service features for product selection, calculators, and criteria search functionalities.
-
Design: Following the prototyping phase, our UI design team undertook the full-color design of the new interface. Inspired by Precise's new rebrand - and their new proposition "lending without the faff", we aimed to craft an interface that stood out for its simplicity and user-friendliness, setting a new standard in the mortgage industry.
-
API Development: In alignment with the project's digital-first approach, MagiClick developed several cloud-native APIs to power new self-service options on Precise's website. Our collaborative efforts with the OSB Group’s IT department ensured these new technologies seamlessly integrated with the bank's long-term tech roadmap.
-
Umbraco Cloud Integration: The project's foundation was built on Umbraco Cloud, chosen for its flexibility, ease of use, and scalability. This CMS solution guarantees the new digital platform's resilience and future growth capability.
Client Testimonial
“We engaged MagiClick with a comprehensive brief to rethink and reimagine the Precise website from the ground up. From the initial discovery and research project, through to the design, user testing and technical delivery phases, MagiClick approached the project with a real passion for challenging the status quo and simplifying mortgage digital experience. The MagiClick team worked as one with our internal marketing and technology teams (as well as our external branding agency) and collaborated effectively to deliver a refreshingly simple new Precise website, which is already delivering results.”
Jon Hall
Managing Director, Mortgages and Savings
OneSavingsBank Group