Projects Completed For Danone

Danino Brand Site

When Danone Group tasked us with creating an online presence for Danino to serve as a primary platform for communicating with mothers who have children between the ages 1 and 4, we created more than a brand site.

Danino.Com.Tr, destined to be a hub for the target clientele, makes extensive use of videos and up-to-date articles about child care & nutrition to engage mothers. Thousands become members of the Danino Club every month and opt in to receive the monthly e-bulletins.

Here, Everyone Lives Happily Ever After

Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.

We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.

Celebrity Quiz Show

Danone Group's Danette, a cream desert loved by the "whole family" wanted an interactive campaign that would engage, ... the "whole family". What would be a better idea than to have families take part in an online game show about celebrities?

We invited Ziya Kürküt, a seasoned TV personality to host our online show, and developed a multi-player game where players answer questions about randomly selected celebrities like Angelina Jolie, Madonna and Roberto Carlos.

Everytime the host "clacks" a Danette box, a celebrity knocks at the door and is invited in. Real players matched randomly against each other have to answer two questions about that celebrity and receive points based on how fast they click on the correct answer. Off to a great start, the game attrcated over 40,000 registered users in its first month.

Danette Sweet Wars "Reloaded"

After the huge success of "Danette Sweet Wars" multi-player advergame launched in 2008 which attracted over 65,000 kids, Danette, the fun brand of Danone Group wanted us a "reloaded" version of the game with enhanced gameplay and new visuals.

The new version of the game registered twice as many kids as the first one attracting over 130,000 kids playing the game over 1 million times during the two-month campaign.

The game that could be played freely by everyone for ten times and required the entering of a product code for further plays boosted Danette's sales and became on of the most successful campaigns in the history of Danone.

Danette Kids Online Karaoke Contest

We created an online karaoke contest for kids where we let them rap over the Danette jingle online, share it with their friends and register it for the evaluation of other site visitors.