Protect Your Bubble

Designing a New Experience

We designed the new Protect Your Bubble site with a user-first mindset, following a robust UX design process grounded in research, prototyping, and testing. From the outset, we engaged real users to validate assumptions and uncover friction points in the existing journey. Our team created interactive wireframes and high-fidelity prototypes, which we tested iteratively to ensure every step-from getting a quote to completing a purchase-was intuitive and efficient. The result is a streamlined, high-converting site tailored to how customers actually buy insurance online.

Aggregator Journeys

As part of the project, we integrated the Protect Your Bubble website with leading aggregator platforms like Comparethemarket.com to ensure a seamless and consistent experience for users arriving from third-party channels.

This integration helped maximise conversion rates by allowing users to move effortlessly from aggregator to checkout, while maintaining brand consistency and trust throughout the journey.

Systems Integration

The project entailed integrating with multiple external systems and an internal middleware layer sitting in front of core policy record systems.

The middleware layer acted as a central hub, orchestrating data flows between the website, external APIs, and internal systems, while enforcing business logic and security protocols.

This modular approach ensured greater stability, easier maintenance, and the ability to introduce new services or channels with minimal disruption to the overall ecosystem.

Sitefinity CMS

The website was delivered on the latest version of Sitefinity Enterprise Content Management System (CMS) that enabled us to give business users ultimate control of the site. Sitefinity’s intuitive drag-and-drop interface and flexible content modules allowed marketing and operations teams to manage everything from product pages to promotional banners without relying on developers. Performance at scale was critical, and the project followed our rigorous load impact testing and security protocols.

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