Foundation is a long-established UK mortgage lender focused on delivering flexible lending solutions and best-in-class support for intermediaries and their customers. When Foundation sought to elevate its digital platforms, MagiClick was appointed to deliver a future-proof website that truly reflects their brand and service ethos.
The Challenge
Foundation’s new website needed to launch in parallel with their refreshed brand, ensuring a seamless and confident market reintroduction to brokers and customers.
Timing was critical, with the digital experience required to fully reflect the new visual identity from day one.
At the same time, Foundation needed a robust, scalable platform capable of supporting complex mortgage product content, enabling efficient content management for internal teams, and meeting the performance, accessibility and security standards expected within the regulated mortgage sector — all while providing a strong foundation for future digital growth.
Our Solution
Our Solution
MagiClick delivered a scalable, enterprise-ready website built on Umbraco CMS, providing Foundation with a flexible and intuitive platform to manage complex mortgage content with ease.
We translated the new brand into a modular, component-based front-end build, ensuring visual consistency, strong performance and accessibility across devices. The architecture was designed to be future-ready, supporting ongoing enhancements and integrations.
As part of the build, we also implemented mortgage affordability calculators and a number of other self-service tools for mortgage brokers.
Umbraco CMS
MagiClick built the Foundation website on the Umbraco CMS platform, giving editors have access to a feature rich content management system. The website also leverages Umbraco Engage for advanced analytics and behavioural insight, giving Foundation greater visibility into how brokers and customers interact with the site.
Click here to learn about the benefits of choosing MagiClick as your Umbraco Gold Partner.
Outcome and Impact
The new Umbraco-powered website launched seamlessly alongside Foundation’s refreshed brand, delivering a cohesive and confident digital presence from day one. Built on a scalable, high-performance architecture, the platform gives Foundation full control over their content while providing a robust foundation to support future growth, enhanced functionality and continued digital evolution.