Domino's Pizza Eurasia

Helping a fast food giant transform itself into a “technology firm that sells pizzas"

Domino's Pizza Eurasia is the exclusive master franchisee of the Domino’s Pizza brand in Turkey, Russia, Azerbaijan and Georgia and operates 800+ stores across four countries.

MagiClick built a complete omni-channel e-commerce infrastructure for Domino’s Pizza Eurasia, that includes the online ordering web site, iOS & Android mobile apps, and an AppleWatch app, all powered by the centralised API providing the channel based product & promotion management and ordering infrastructure.

MagiClick also undertook the redesign of the entire mobile user experience and user interfaces, introducing unique flows for new and returning customers and making the ordering process quicker and easier. Favorite features such as single-click ordering & pizza tracker are still at the core while the Masterpass wallet feature allows customers to securely pay upfront with their credit card.

Also dubbed as a "technology firm that sells pizzas", Domino's Pizza Eurasia today receives more than 50% of its home delivery orders via digital channels.