Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.
We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.