In the latest in our series of technology talks we are joined by Iain Gibbons, Marketing Director of Vida Bank.
Vida has been a client of ours since 2016 and we supported them on the journey to becoming a bank in 2024. Iain shares insights on the challenges they faced becoming a bank, how we evolved the brand and marketing strategy, and the role digital experience plays alongside competitive savings rates. They also discuss key trends shaping banking and what’s next for Vida in 2025.
Find out more about MagiClick’s work with Vida Bank.
You can watch more episodes of MagiClick Tech talks on our Youtube Channel.