We are thrilled to announce the successful delivery of a digital platform for Vida Bank, a UK-based challenger bank. Vida has been a client of MagiClick since 2016, delivering specialist residential and buy-to-let mortgage solutions. Over recent years they have lent £3.7 billion to more than 17,000 mortgage customers. In 2024, as Vida pursued a banking license to expand its services, they entrusted us with the development of their new digital presence.
Our collaboration began with supporting the UX and UI design process, including usability testing with real end-users to gather valuable feedback before development commenced. We delivered both front-end and back-end engineering for the website, along with a design system application that supports Vida's additional brands, Vida Savings and Vida Homeloans, through a unified codebase and set of components.
The website was built on the Umbraco CMS platform, providing content editors with a feature-rich content management system. This setup allows for central management of product information, which is automatically propagated to product pages, tables, guides, and calculators. We also implemented Umbraco Workflow and Deploy add-ons to meet the bank’s requirements for multi-level content authorisation and robust audit trails of all content changes.
Beyond website development, we established advanced analytics using GA4 and Looker Studio. This setup enables cross-domain tracking of users across Vida's website and transactional platforms, offering crucial insights into user behaviour and conversion dynamics. Real-time dashboards now provide Vida's business stakeholders with detailed analytics, including field-level tracking of conversions, step-by-step journey analysis with abandonment rates, and sophisticated attribution and conversion models.
Vida Bank's Director of Marketing, Iain Gibbons, gave us the following testimonial:
"The MagiClick team really delivered for Vida Bank. Their insight, technical know-how, and guidance ensured an on-time, on-budget, and on-specification delivery."
This project exemplifies our commitment to delivering tailored digital solutions that drive
For more details about this project, please visit our Vida Bank case study.