MagiClick hosted a roundtable at the Gherkin in London on Tuesday in partnership with Progress Sitefinity on the topic of Generative AI; the hype vs reality of how companies are putting Gen AI to work on their websites.
We were joined by senior marketeers from Haleon, Recognise Bank, Hampshire Trust Bank, Atelier Finance, OneSavingsBank, LiveMore Mortgages, Nomo Bank, ParatusAMC and Foundation Home Loans to explore the topic in depth.
In a wide-ranging discussion, we covered the use cases for content editors and end-users, the practical first steps for applying Gen AI in the here and now, the lessons learned navigating internal compliance in regulated industries, the technological, moral and legal risks associated with Gen AI and much more.
