Valentines Day

Worldcard wanted to build a viral campaign for Valentine's Day. We enabled people to send each other personalized valentine e-cards with a great twist. We weaved the application around Vadaa, the brand's cute 3D mascot. We let people choose among several 3D Vadaa animations, here the character accompanies the valentine's day couples with music of their own choosing. As Vadaa has its own special language we also created an "online translator" to turn people's Valentine's Day messages into the language of Vadaa. Not surprisingly, the campaign was a great success with people sending Vadaa cards to their loved ones in the tens of thousands.