Sports

Renamed as Fortis Turkey Cup after signing a sponsorship deal with Fortis Bank in 2005, Turkey Cup is the second most important football competition in Turkey. The sponsorship and the marketing activities built around it made Fortis a top ten brand in Turkey and we were privileged to play a role in this success story as the interactive agency of record during the four-year sponsorship period.

As part of multi-platform integrated campaign we have built a multi-player football game where players took turns to score goals. we enhanced the ambiance of the game by using real team names & colors, real commentator talks and spectator cheers that are taken from authentic records and used with special permissions.

The game became a huge success and attracted over 350,000 members playing the game over 10 million times during its 3-season run and has been widely recognized one of the most successful interactive campaigns in Turkey.

As an early adopter of the Facebook application platform we built Turkey's first Facebook app for a brand in 2007.

A simple match results prediction tournament for Fortis Turkey Soccer Cup, the application attracted over 50,000 people and received extensive media coverage.