Social Responsibility

In 2009 Yapi Kredi joined forces with the Turkish Marine Environment Protection Agency on a social resonsibility project called "Endless Blue" aimed at creating conciousness and awareness among elementary and high school students about protecting seas. We stepped in to engage the target audience and bring more fun to the subject. We created an easy-to-play advergame called "Alipot and Sea Detectives", where Alipot the Hero tries to prevent sea pollution and rescue his marine friends from wastes & dumps.