Projects Tagged With "social media"

World Domination on Facebook

Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.

In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.

Fly Me Pegasus! Twitter Campaign

We have created the first Twitter based social media campaign of Turkey for Pegasus Airlines. To support the launch of Pegasus' Twitter account, for a whloe month we twitted its followers random questions about the company and whoever answered the questions correctly before anyone else does received free domestic flight tickets!

The campaign instantly made Pegasus the leading company account on the platform.

Rexona Teens Facebook Game

Fantasy Stock Picking Contest on Facebook

We have developed a Fantasy Stock Picking Contest on Facebook integrated with real-data from the Istanbul Stock Exchange data. Sponsored  by Finansbank, the application allowed contestants to manage their own fantasy stock portfolio and compete against fellow users risk-free. One of the earliest examples of successful Facebook campaigns, the application attracted over 100,000 people competing to win one of the lucrative prizes.

Win Your Friends Over! Facebook App

When the idea of using Facebook as a multi-level-marketing platform popped up, we immediately know it was a great one and the campaign built around it was going to a success. We created a Facebook application based campaign for Finansbank, where we let people invite their friends to apply for the bank's credit card and receive compensation in form of reward points directly installed on their credit card (if they already have or choose to apply for one). Built on three-level compensation plan structure, people were able to accumulate reward points by sales of people they have recruited. With mobile integration, we validated every member's cell number and thus were able to create a solid database to work on for the bank. During the one month long campaign the application was installed by over 50,000 people and resulted in thousands of new credit card customers.