Projects Tagged With "Social Media"
A Bomonti Adventure
Best Advergame of The Year / Digital Age Awards 2012
Tapping the viral edge of Facebook, our grid-puzzle based detective game clued Bomonti’s target consumers, intellectual young society, into the beer’s 122 year experience as Istanbul’s first brand. Period aesthetics set the tone in a cool race against time to solve cases and win prizes. Adding excitement, players got extra clue credits for inviting their Facebook friends, where swift detection meant high points.
Silver / Advergames / Digital Age Awards 2012
Silver / Advergames / IAB Mixx Awards 2011
Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.
Shock Your Hand Kissers!
Silver / Social Media / Crystal Apple Awards 2011
Bronze / Social Marketing / IAB Mixx Awards 2011
We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.
With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.
Voices That Defy Time
Efes, a leading European brewer, and Turkey’s market leader, tasked us to promote its retro brand, Bomonti, Istanbul’s oldest beer. Our old-school juke box of comic Turkish sound clips, many from TV and cinema, and that have a place in the nation’s heart, piggy-backed the viral nature of both humour and Facebook. Users were able to share nostalgic one-liners, while associating Efes’s retro Bomonti beer brand with the best of yesteryear.
Domino's "Complete The Flavour" Advergame
Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.