Social Media

Best Advergame of The Year / Digital Age Awards

Tapping the viral edge of Facebook, our grid-puzzle based detective game clued Bomonti’s target consumers, intellectual young society, into the beer’s 122 year experience as Istanbul’s first brand. Period aesthetics set the tone in a cool race against time to solve cases and win prizes. Adding excitement, players got extra clue credits for inviting their Facebook friends, where swift detection meant high points.

Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.

Efes, a leading European brewer, and Turkey’s market leader, tasked us to promote its retro brand, Bomonti, Istanbul’s oldest beer. Our old-school juke box of comic Turkish sound clips, many from TV and cinema, and that have a place in the nation’s heart, piggy-backed the viral nature of both humour and Facebook. Users were able to share nostalgic one-liners, while associating Efes’s retro Bomonti beer brand with the best of yesteryear.

Silver / Advergames / Digital Age Awards 2012
Silver / Advergames / IAB Mixx Awards 2011

Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.

Building on the viral possibilities of Facebook, our advergame combined the challenge of billiards with the glamour of TV anchorwoman and sports commentator Burcu Esmersoy to showcase Domino’s new 12 topping "Bol Malzemos" pizza, expand Facebook fan-base and promote online ordering. Twelve toppings, twelve balls, and 53,000 registered players over the 3-month campaign period ensured huge success on all three fronts.

Silver / Social Media / Crystal Apple Awards 2011
Bronze / Social Marketing / IAB Mixx Awards 2011


We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.

With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.

Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.

In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.

We have created the first Twitter based social media campaign of Turkey for Pegasus Airlines. To support the launch of Pegasus' Twitter account, for a whloe month we twitted its followers random questions about the company and whoever answered the questions correctly before anyone else does received free domestic flight tickets!

The campaign instantly made Pegasus the leading company account on the platform.

We have developed a Fantasy Stock Picking Contest on Facebook integrated with real-data from the Istanbul Stock Exchange data. Sponsored  by Finansbank, the application allowed contestants to manage their own fantasy stock portfolio and compete against fellow users risk-free. One of the earliest examples of successful Facebook campaigns, the application attracted over 100,000 people competing to win one of the lucrative prizes.

As an early adopter of the Facebook application platform we built Turkey's first Facebook app for a brand in 2007.

A simple match results prediction tournament for Fortis Turkey Soccer Cup, the application attracted over 50,000 people and received extensive media coverage.