painting

Tapping kid’s creativity and love of collecting, our application to launch kids’ food brand Danino’s new campaign pursues greater sales, brand loyalty, and emotional bond with its mascot, Dino. Mirroring real play dough given with packs of Danino, we let kids loose on 30 play dough shapes and colors, some there upfront to teach the rules. Remaining ones come by entering codes found on Danino 6-packs. A code unlocks another shape and color, with kids awarded a creativity-point for each one entered.