Kids

Tapping kid’s creativity and love of collecting, our application to launch kids’ food brand Danino’s new campaign pursues greater sales, brand loyalty, and emotional bond with its mascot, Dino. Mirroring real play dough given with packs of Danino, we let kids loose on 30 play dough shapes and colors, some there upfront to teach the rules. Remaining ones come by entering codes found on Danino 6-packs. A code unlocks another shape and color, with kids awarded a creativity-point for each one entered.

Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.

We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.

After the huge success of "Danette Sweet Wars" multi-player advergame launched in 2008 which attracted over 65,000 kids, Danette, the fun brand of Danone Group wanted us a "reloaded" version of the game with enhanced gameplay and new visuals.

The new version of the game registered twice as many kids as the first one attracting over 130,000 kids playing the game over 1 million times during the two-month campaign.

The game that could be played freely by everyone for ten times and required the entering of a product code for further plays boosted Danette's sales and became on of the most successful campaigns in the history of Danone.

In 2009 Yapi Kredi joined forces with the Turkish Marine Environment Protection Agency on a social resonsibility project called "Endless Blue" aimed at creating conciousness and awareness among elementary and high school students about protecting seas. We stepped in to engage the target audience and bring more fun to the subject. We created an easy-to-play advergame called "Alipot and Sea Detectives", where Alipot the Hero tries to prevent sea pollution and rescue his marine friends from wastes & dumps.

We created an online karaoke contest for kids where we let them rap over the Danette jingle online, share it with their friends and register it for the evaluation of other site visitors.

Ülker, the biggest food conglomerate in Turkey commissioned us the building of a Game Portal to engage their younger audience. Working in coordination with pedagogues we have initially created a portal with 12 games built on an integrated portal framework where every game played and point received contributes to a single portal-level rating.