Projects Tagged With "Interactive Campaign"
Hayat Water Quiz Show
When Hayat Water needed to raise awareness about the connection of water and health, we stepped in to create an online quiz show about water facts. We built a multiplayer game where contestants choose their own animated avatars and try to beat their opponents correctly answering 10 questions randomly selected from hundred of water related facts categorized under the subjects of art, history, geography, literature, science and health.
Win Your Friends Over! Facebook App
When the idea of using Facebook as a multi-level-marketing platform popped up, we immediately know it was a great one and the campaign built around it was going to a success. We created a Facebook application based campaign for Finansbank, where we let people invite their friends to apply for the bank's credit card and receive compensation in form of reward points directly installed on their credit card (if they already have or choose to apply for one). Built on three-level compensation plan structure, people were able to accumulate reward points by sales of people they have recruited. With mobile integration, we validated every member's cell number and thus were able to create a solid database to work on for the bank. During the one month long campaign the application was installed by over 50,000 people and resulted in thousands of new credit card customers.
Escape From Artemis
In 2006 Efes Pilsener, one of the top ten selling beer brands in Europe initiated a new global marketing campaign to present itself as the “mysterious choice”. Inspired by the fact that the company derives its name from the ancient Greek city of Efes (Ephesus) and the new positioning of the brand we have created a mystical adventure game “Escape from Artemis”.
Escape from Artemis is a quest in search of beautiful Efelia below the Temple of Artemis, one of the seven wonders of the world but also notorious for being a hide out for the local criminals. Its rich illustrative content comprising over 50 different objects in 30+ rooms is a product of creative minds fed with ancient history of Anatolia and mythology. The game combines game players’ motivation and curiosity to find out the puzzles and new worlds in the mazes of Artemis with Efes Pilsener’s focus on mystery and mischievousness.
The game won the Best Advergame of The Year Award at the 2006 Grand Interactive Awards.