Best Advergame of the Year / Crystal Apple Awards / 2010
Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.
The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.