Projects Tagged With "food"
Danino "Create Your Own World"
Tapping kid’s creativity and love of collecting, our application to launch kids’ food brand Danino’s new campaign pursues greater sales, brand loyalty, and emotional bond with its mascot, Dino. Mirroring real play dough given with packs of Danino, we let kids loose on 30 play dough shapes and colors, some there upfront to teach the rules. Remaining ones come by entering codes found on Danino 6-packs. A code unlocks another shape and color, with kids awarded a creativity-point for each one entered.
Voices That Defy Time
Efes, a leading European brewer, and Turkey’s market leader, tasked us to promote its retro brand, Bomonti, Istanbul’s oldest beer. Our old-school juke box of comic Turkish sound clips, many from TV and cinema, and that have a place in the nation’s heart, piggy-backed the viral nature of both humour and Facebook. Users were able to share nostalgic one-liners, while associating Efes’s retro Bomonti beer brand with the best of yesteryear.
Domino's "Complete The Flavour" Advergame
Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.
Domino's "Bol Malzemos Billiards" Advergame
Building on the viral possibilities of Facebook, our advergame combined the challenge of billiards with the glamour of TV anchorwoman and sports commentator Burcu Esmersoy to showcase Domino’s new 12 topping "Bol Malzemos" pizza, expand Facebook fan-base and promote online ordering. Twelve toppings, twelve balls, and 53,000 registered players over the 3-month campaign period ensured huge success on all three fronts.