Projects Tagged With "Food"
Here, Everyone Lives Happily Ever After
Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.
We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.
Celebrity Quiz Show
Danone Group's Danette, a cream desert loved by the "whole family" wanted an interactive campaign that would engage, ... the "whole family". What would be a better idea than to have families take part in an online game show about celebrities?
We invited Ziya Kürküt, a seasoned TV personality to host our online show, and developed a multi-player game where players answer questions about randomly selected celebrities like Angelina Jolie, Madonna and Roberto Carlos.
Everytime the host "clacks" a Danette box, a celebrity knocks at the door and is invited in. Real players matched randomly against each other have to answer two questions about that celebrity and receive points based on how fast they click on the correct answer. Off to a great start, the game attrcated over 40,000 registered users in its first month.
Danette Sweet Wars "Reloaded"
After the huge success of "Danette Sweet Wars" multi-player advergame launched in 2008 which attracted over 65,000 kids, Danette, the fun brand of Danone Group wanted us a "reloaded" version of the game with enhanced gameplay and new visuals.
The new version of the game registered twice as many kids as the first one attracting over 130,000 kids playing the game over 1 million times during the two-month campaign.
The game that could be played freely by everyone for ten times and required the entering of a product code for further plays boosted Danette's sales and became on of the most successful campaigns in the history of Danone.
Ülker Game Portal
Ülker, the biggest food conglomerate in Turkey commissioned us the building of a Game Portal to engage their younger audience. Working in coordination with pedagogues we have initially created a portal with 12 games built on an integrated portal framework where every game played and point received contributes to a single portal-level rating.