Projects Tagged With "Finance"
Mortgage Mania
Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.
Shock Your Hand Kissers!
We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.
With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.
Yapi Kredi "Cash City" Advergame
Turkish banking giant Yapi Kredi, has launched an innovative credit card product that enables people to pay for anything in installments. To spread the word online and tell what the card does in an entertaining way, we have created an advergame called "Cash City".
The game starts with the sad story and bleak look of Cash City. Then our hero rushes to the rescue and helps us to pay in installments. The mechanism of the game is to break down the fast approaching items with the credit card, using the mouse. All items represent something the user may want to pay in installments (e.g. dinner, groceries, concert tickets, rental car etc.) At every new stage, we ask the user to break the items with a new move. The more difficult the move, the higher the points. With every item that's been broken down successfully, the city becomes more colorful and eventually goes back to its happy days.
Isbank
Sunumatik
"Sunumatik" enables members of IS'TE KOBI, the leading portal of the banking giant Isbank, focusing on the needs of small and medium enterprises, to create their company presentations with minimum effort. The application provides ready-made bilingual (English & Turkish) templates, data and graphics customized for specific industries, online access, social, public and private sharing tools and all features one would expect from a modern day professional authoring tool like themes and layouts, charts, lists, pictures, and Flash animations in a self-explanatory wizard-like interface.
The application was awarded Gold at the Mixx Awards 2011 in the B2B category.
Yapi Kredi
Internal Communications Portal
Yapi Kredi, Turkey's first privately-owned bank with a nationwide presence needed a revolutionary redesign and development of its existing corporate Intranet which was starting to fall short of effectively supporting internal communications. We have re-architected a new Intranet based on MS SharePoint that delivered a unified platform for content management and collaboration while also paving the way for significant business process improvements.