Finance

Built on SharePoint 2013 the credit cards web site of the UAE based banking giant FGB, includes over ten custom sub-sections for the bank's various card brands like Manchester City FC Card, Masdar Card & Ferrari Card and a rich-feature set including searchable offer & rewards databases, calculators, back-end integrated online application and referral forms and much more.

FGB lacked an online presence in the field of wealth management and the new website based on SharePoint and BehaviorPad managed to make a strong impact within its launch in late 2014. The simple & user friendly design, functional & clever Smart Solution tools and easy Apply Now system; FGBWealth.com quickly differentiated itself and selected as the Best Financial Institution Website at the prestigious UAE Excellence Awards.

Akbank, one of the largest banks in Turkey, has tasked MagiClick to revamp its website with a modern, fresh and above all fully responsive layout and turn it into a multi-functional banking portal with rich content. The SharePoint based new Akbank.com’s features are at the cutting edge of web technologies and clever solutions such as dynamic content modules, smart search mechanism, visitor segmentation, personalization and CRM-integrated social login.

The leading cash & carry wholesaler in Turkey, Bizim Toptan, asked us to design and develop an investor relations portal that complies with and surpasses global best-practices. The portal provides every content and tool investors and analysts may need. Detailed stock information, financial data, reports, documents, news and other investor-related content are within easy reach of visitors via a modern, trendy and user-friendly interface design.

We designed & developed a revolutionary bank site for Yapı Kredi with “search” at the core of the user experience. Based on Google Search Appliance the engine dynamically creates relevant content as quick & smart results, such as a pinned map when searching for a branch or current rates when searching for a foreign currency. The site also features a rich set of content and functions including campaigns, investor relations data, calculators and more.

We developed an iPhone application for the commercial banking section of Finansbank’s credit card brand Card Finans. The application enables CardFinans’ member businesses to submit requests for point-of-sale devices & related consumables, visual materials, tech support and much more. Finansbank’s Card Member Merchant application is a great example for SME marketing using mobile technologies.

Odeabank (Bank Audi) wanted to manage all internal information and processes within a single interface, accessible not only through desktops but also tablets and various mobile devices. To meet their demand, we carefully crafted an MS SharePoint based Intranet portal for optimal cross-platform usability. State-of-the-art Modern UI style based design combined with advanced features, such as document libraries, workflows, forms & mobile signature, enables employees to easily and efficiently carry out their daily tasks.

 

When Bank Audi, one of the most prominent banks in the MENA region entered the Turkish banking sector under the name of Odeabank, they asked us to build a web presence that reflects the new bank’s dynamic and modern identity. Based on SharePoint 2010 FIS and BehaviorPad we have build a dynamic web site that presents products & services and offers interactive tools such as loan calculators and application forms integrated to the core banking system.

We developed native mobile applications for Paritem, Turkey’s first foreign exchange platform offered by Anadolu Securities, a subsidiary of Anadolubank. Using the application, available for both iOS and Android environments, customers are able to access their accounts 24/7, review analysis data complete with interactive charts, access market news & international financial calendar and make transactions via user-friendly interfaces.

We built the Online Trading Platform of Oyak Securities, one of the leading investment companies in Turkey. Developed on top of the core banking system with a clear focus on clear-cut and user-friendly experience, the new online branch of Oyak Securities provides customers a complete set of features including the ability to trade stocks, bonds, funds and options, real-time data services, banking transactions, portfolio management and more. 

Silver / Advergames / Digital Age Awards 2012
Silver / Advergames / IAB Mixx Awards 2011

Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.

We have built a Fantasy Wealth Management contest platform that offers a valuable risk-free training ground to HSBC employees. Integrated with real-time data, participants are able to invest in stocks, gold, foreign exchange and bonds, perform market, limit and stop orders, display daily and weekly profit analysis with interactive charts - all through a user-friendly interface that offers fast action capability.

We have built an MS SharePoint based collaboration portal that enables mortgage specialists at Yapi Kredi Bank to easily  access product information &  advanced calculation tools, coordinate client meetings, and get detailed personal and region-wide sales reports.  We have also built additional features such as blogs, chat and a multi-player mortgage themed quiz-show to increase sharing of ideas among team members and improve team spirit.

"Sunumatik" enables members of IS'TE KOBI, the leading portal of the banking giant Isbank, focusing on the needs of small and medium enterprises, to create their company presentations with minimum effort. The application provides ready-made bilingual (English & Turkish) templates, data and graphics customized for specific industries, online access, social, public and private sharing tools and all features one would expect from a modern day professional authoring tool like themes and layouts, charts, lists, pictures, and Flash animations in a self-explanatory wizard-like interface.

The application was awarded Gold at the Mixx Awards 2011 in the B2B category.

Living in age where technology evolves rapidly, the importance of innovation is increasing accordingly. The MS SharePoint 2010 based collaboration portal we have developed for Yapi Kredi Bank's IT Department encourages its team members to take an active role in the evolution of new ideas by presenting them with creative and collaborative tools.

We developed a complex, data-driven and feature-rich investor relations portal for Türk Telekom. Aimed at various target personas, such as individual & institutional investors and analysts, the portal provides customized information architecture, content and feature set for each. The much acclaimed portal won the “Best IR Web Site in Europe” as well as the “Best Telco IR Web Site Worldwide” awards at the prestigious IR Global Rankings.

Turkish banking giant Yapi Kredi, has launched an innovative credit card product that enables people to pay for anything in installments. To spread the word online and tell what the card does in an entertaining way, we have created an advergame called "Cash City".

The game starts with the sad story and bleak look of Cash City. Then our hero rushes to the rescue and helps us to pay in installments. The mechanism of the game is to break down the fast approaching items with the credit card, using the mouse. All items represent something the user may want to pay in installments (e.g. dinner, groceries, concert tickets, rental car etc.) At every new stage, we ask the user to break the items with a new move. The more difficult the move, the higher the points. With every item that's been broken down successfully, the city becomes more colorful and eventually goes back to its happy days.

Yapı Kredi Asset Management and its team of dedicated managers and specialists administrate a wide range of products in various asset classes. The MS SharePoint based portal we have created enables them to quickly and efficiently access detailed information regarding all investment products and their market performance while tools such as forums, news and contests increase collaboration among all stakeholders and improve team morale.

How can you make data collection fun? HSBC wanted to learn their clients preferences about their money allocation between different needs like education, travel, retirement, automobile, savings etc.

We created an easy to play game where people fly an HSCB branded baloon from one island to another, At each island registered players were asked how much money they want to allocate to a specific financial need.

Also created as a Facebook application, the game has been a big hit among HSBC customers, leaving valuable preference data in ten thousands.

Silver / Social Media / Crystal Apple Awards 2011
Bronze / Social Marketing / IAB Mixx Awards 2011


We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.

With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.

Yapi Kredi's Management of Information Systems Portal aims to present the bank's IT processes in a user friendly way to increase user adoption. To help with this goal we have created an MS SharePoint internal portal utilizes various interactive and collaborative tools as well as charts analyzing the usage statistics of the IT infrastructure.

DenizBank wanted to  add value to its close relationships with the authorities of provincial and district municipalities by supporting their online presence & visibility. We have created a detailed portal for local administrations, municipalities, public employees, where one can find recent news about municipal activities, interviews with mayors, benchmark financials for municipalities and up-to-date information about municipal tenders, laws & regulations.

Yapi Kredi, Turkey's first privately-owned bank with a nationwide presence needed a revolutionary redesign and development of its existing corporate Intranet which was starting to fall short of  effectively supporting internal communications. We re-architected a new Intranet based on MS SharePoint that delivered a unified platform for content management and collaboration while also paving the way for significant business process improvements.

DenizBank, one of Turkey’s leading private banks and the leader in the commercial cards market asked us to build a new corporate Intranet based on MS SharePoint. Working together with the DenizBank team and Intertech we created a centralized solution with improved information architecture, content/document management & search functions that dramatically accelerate information retrieval and boost productivity and end-user adoption.

Using innovative tools such as MS Silverlight to bridge the gap between development and design, we have created the next-generation ATM framework for DenizBank by developing screen designs & workflows, animations and data binding modules. With the powerful visual and interactive capabilities of the Silverlight technology, the result was a consistently rich and ground-breaking experience for the bank's customers.

Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.

In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.

Best Advergame of the Year / Crystal Apple Awards / 2010

Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.

The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.

Yatirim Finansman Securities' objective was to revamp its static corporate site and develop a new presence with all bells & whistles expected from of a state-of-the-art investment portal. With features such as detailed display of real-time and historical financial data, interactive flash charts, dynamic comparison tools, financial calculators  and extensive personalization we have succeeded in creating a portal that thousands use as a primary point of reference.

Oyak Securities website acts as a reference point for information about the company's products and services and serves as a general financial portal with dynamic market data integration. The portal serves to strengthen overall brand recognition and maximize the company’s client retention and generation, while providing a destination for all types of investors to access up-to-date information and interactive tools.

In 2009 Yapi Kredi joined forces with the Turkish Marine Environment Protection Agency on a social resonsibility project called "Endless Blue" aimed at creating conciousness and awareness among elementary and high school students about protecting seas. We stepped in to engage the target audience and bring more fun to the subject. We created an easy-to-play advergame called "Alipot and Sea Detectives", where Alipot the Hero tries to prevent sea pollution and rescue his marine friends from wastes & dumps.

Tasked with creating an online campaign for Yapi Kredi Bank's new travel & entertainment card Adios we have created an advergame "Where Are We Going? With Whom?". Built on a real-time multi-player game-show format the game picks a letter and asks contestants

  • where they want to go (e.g. a city/country etc.)
  • with whom they want to go there (e.g. a female/male name)
  • what they want to see (e.g. a monument/mountain/lake etc.)
  • what they want to eat/drink (e.g. a fish meal, a sushi type, an alcoholic drink etc.)

All answers have to start with the pre-selected letter. Contestants who enter unique words (words that have not been entered by other contestants) get bonus points.

The game proved to be a huge hit and addictive for over 50,000 people who played the game 5.8 times on average during the one-month-long campaign.

We have created an innovative online tool for HSBC that allows its customers to individualize the look of their credit cards.  A user-friendly application interface presents users with the options of  uploading their own picture or pick one from a gallery. Users can easily adjust the positioning of pictures and add their own text. Once the design is approved by HSBC, the order is passed to the credit card manufacturer and the new card is sent to the customer within days.

Yapi Kredi appointed us to create online assets for its new travel & entertainment card Adios.

We started with creating a brand site that reflects the vibrant, energetic and entertaining feel of the new brand while effectively communicating the its innovative features and benefits.

To maximise engagement time with visitors we also created an advergame "Where Are We Going? With Whom?" which proved to be a huge hit and addictive for over 50,000 people who played the game 5.8 times on average during the one-month-long campaign.

Worldcard wanted to build a viral campaign for Valentine's Day. We enabled people to send each other personalized valentine e-cards with a great twist. We weaved the application around Vadaa, the brand's cute 3D mascot. We let people choose among several 3D Vadaa animations, here the character accompanies the valentine's day couples with music of their own choosing. As Vadaa has its own special language we also created an "online translator" to turn people's Valentine's Day messages into the language of Vadaa. Not surprisingly, the campaign was a great success with people sending Vadaa cards to their loved ones in the tens of thousands.

Renamed as Fortis Turkey Cup after signing a sponsorship deal with Fortis Bank in 2005, Turkey Cup is the second most important football competition in Turkey. The sponsorship and the marketing activities built around it made Fortis a top ten brand in Turkey and we were privileged to play a role in this success story as the interactive agency of record during the four-year sponsorship period.

As part of multi-platform integrated campaign we have built a multi-player football game where players took turns to score goals. we enhanced the ambiance of the game by using real team names & colors, real commentator talks and spectator cheers that are taken from authentic records and used with special permissions.

The game became a huge success and attracted over 350,000 members playing the game over 10 million times during its 3-season run and has been widely recognized one of the most successful interactive campaigns in Turkey.

With the benefit of a long-standing relationship with Finansbank, the fifth largest bank of Turkey, we were tasked with the brief to  create a new online identity that will serve as basis for all other online assets and redevelop the entire site architecture to support the bank's extensive content and ever-dynamic campaign launches. The brief also included the redesign online banking interfaces to create a best in class user transaction experience.

The result was a multi-award-winning site that is widely accepted as a breakthrough in bank-site design.

MagiClick has been working with HSBC since 2005 on several online site development projects as well as interactive campaigns. In 2008 HSBC sponsored the "Search for Beauty" exhibition and asked us to create a microsite that will convey the heart & soul of the exhibition and display some of its key assets online.

The result was "a must see" web site.

Following the passage of the mortgage law in Turkey in 2008, Yapi Kredi, one the leading banks in Turkey tasked charged us with the task of introducing this new concept and their related products online.

With the goal of building a simple & straightforward yet catchy microsite that drives customers to get basic information in a quick and user friendly way we have organized the content under four main headers and built easy-to-use interactive tools (e.g. Q&A Based Product Finder App, XHTML & Flash Based Graphical Loan Calculator) under them.

The primary marketing objective was to drive visitors to action, as defined by a meeting request. Following the launch of the site in mid-April the site has registered over 1,100 meeting requests within a month, a great result for the project given this number is almost three times more than the offline meeting requests within the same period.

When Yapi Kredi rebuilt its Corporate Internet Banking, MagiClick was tasked with building an interactive demo site to introduce its new features as well as existing strengths.

We have built a mixed Flash & HTML based site that shows all features of the online banking site with over 50 small movies. The movie based content is easily controlled via a horizontal Flash-based navigational system that includes visual clues for each banking feature

HSBC “Açık Alan” (Open Space) is a custom blogware application designed with all relevant bells and whistles such as rating, comments, themes, personalization, e-mail notifications, user statistics etc. to promote internal communication among HSBC employees by giving them the opportunity to break free from the normative and hierarchical structure of banking and express their opinions in a more relaxed and friendly environment.

HSBC Turkey tasked us with bringing their Advantage Credit Card brand closer to the 18-30 age group. Using the Facebook application platform we have created a social card exchange game with a 40-card set with pictures of different "Advantage" objects (shoes, bag, plane etc.) on them.

Players, dealt with 10 random cards turned the cards into valid ordered combinations, win points and receive new ones. The social feature, that made the game a success, was that the game allowed for exchanges among Facebook Friends. The more friends were in the game the more one's chances were to reach higher points.

The game turned into a social gaming phenomenon overnight and made over 100,000 fans for HSBC in only two months. The campaign has been recognized as on of the top four online financial service marketing projects at the prestigious 2008 NYF Midas Awards.

We have developed a Fantasy Stock Picking Contest on Facebook integrated with real-data from the Istanbul Stock Exchange data. Sponsored  by Finansbank, the application allowed contestants to manage their own fantasy stock portfolio and compete against fellow users risk-free. One of the earliest examples of successful Facebook campaigns, the application attracted over 100,000 people competing to win one of the lucrative prizes.

As an early adopter of the Facebook application platform we built Turkey's first Facebook app for a brand in 2007.

A simple match results prediction tournament for Fortis Turkey Soccer Cup, the application attracted over 50,000 people and received extensive media coverage.

The core marketing goal of HSBC's Advantage Card is to establish the idea that "if you want to buy something, it's always advantageous to buy it with the Advantage Card", and the offline campaign takes this a litle further by showing that "it's so advantageous, people want to dance after purchasing something with it."

The Advantage Card Invitation to Dance banner is an interactive banner based on the idea of having people tap to the rhythm of the Advantage Card on their keyboards and inviting them to the colorful, party-like world of the Advantage Card.

Under 25 Kb only, due to size restrictions placed by mainstream portals, the banner has reached a 4.8% clickthrough rate (8 times the industry average). The invitation to dance banner is awarded by the top advertising competition Crystal Apple in 2007 and won the "Best Banner" award at the 2008 Grand Interactive Awards.

When Fortis, an international provider of banking and insurance services decided to introduce their "Ideal Family Package", a financial package including different types of loan, investment & insurance products targeting mainly newlyweds, they tasked us with promoting the product online.

Along a microsite, we created a mini three-level platform game. The game begins with a father character who collects golden bonus (opportunities) while trying to avoid life’s obstacles symbolized by crows, porcupines & thorny plants. At the end of the first stage he is presented with an opportunity to catch a “wedding ring”. If successful, in stage 2 he is joined by her wife. In level 3 the “kid” joins the “Ideal Family”, and life goes on…

Denizbank’s website was built as a full-fledged banking portal with a comprehensive content and equipped with most innovative features and applications. While Denizbank products and services are presented effectively with a contemporary design, the website also provides utility tools such as advanced calculators, rates & fee tables, ATM & branch finders and more. Powered with Google Search Appliance & BehaviorPad, Denizbank website is based on a multi-functional CMS developed by MagiClick on ASP.NET.

In 2005 Fortis, has acquired Disbank, one of the leading banks in Turkey. Within a very short time frame they launched a huge nation-wide marketing campaign to familiarize the Turkish customers with the new brand.

To maximize return on investment on the banner campaign, we have developed three small casual game alternatives in form of rollover banners. All games were based on the idea of making customers spend time with the new logo/brand.

Developing games within the small banner sizes accepted by the major portals was a real technical challenge. Three different games were developed: A 2D car-driving game, an archanoid (brick-crashing) and a simple puzzle. The result was a record clickthrough rate of 7% for the campaign.