Projects Tagged With "Advergame"
A Bomonti Adventure
Best Advergame of The Year / Digital Age Awards 2012
Tapping the viral edge of Facebook, our grid-puzzle based detective game clued Bomonti’s target consumers, intellectual young society, into the beer’s 122 year experience as Istanbul’s first brand. Period aesthetics set the tone in a cool race against time to solve cases and win prizes. Adding excitement, players got extra clue credits for inviting their Facebook friends, where swift detection meant high points.
Mortgage Mania
Silver / Advergames / Digital Age Awards 2012
Silver / Advergames / IAB Mixx Awards 2011
Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.
Playing With Money Is No Easy Task
Best Advergame of the Year / Crystal Apple Awards / 2010
Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.
The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.
Domino's "Complete The Flavour" Advergame
Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.
Yapi Kredi "Cash City" Advergame
Turkish banking giant Yapi Kredi, has launched an innovative credit card product that enables people to pay for anything in installments. To spread the word online and tell what the card does in an entertaining way, we have created an advergame called "Cash City".
The game starts with the sad story and bleak look of Cash City. Then our hero rushes to the rescue and helps us to pay in installments. The mechanism of the game is to break down the fast approaching items with the credit card, using the mouse. All items represent something the user may want to pay in installments (e.g. dinner, groceries, concert tickets, rental car etc.) At every new stage, we ask the user to break the items with a new move. The more difficult the move, the higher the points. With every item that's been broken down successfully, the city becomes more colorful and eventually goes back to its happy days.
