Projects Launched On December 2011
Voices That Defy Time
Efes, a leading European brewer, and Turkey’s market leader, tasked us to promote its retro brand, Bomonti, Istanbul’s oldest beer. Our old-school juke box of comic Turkish sound clips, many from TV and cinema, and that have a place in the nation’s heart, piggy-backed the viral nature of both humour and Facebook. Users were able to share nostalgic one-liners, while associating Efes’s retro Bomonti beer brand with the best of yesteryear.
Domino's "Complete The Flavour" Advergame
Leading pizza delivery giant Domino’s Pizza requested an application to promote its online ordering service that built on an existing loyal crowd. Our pizza slice trading advergame “Complete The Flavour” exploited the viral possibilities of Facebook to reward users’ hunger for game play, acknowledged achievement, and pizza with excitement, “shared” Facebook status and discounted orders during the campaign period.
Microsoft SharePoint Summit Web Site
Microsoft asked us to design and develop its most important international SharePoint event’s web site. Built on SharePoint FIS with BehaviorPad, the leading behavioral targeting tool for SharePoint, the web site offers comprehensive information that attendees neeed prior to and during the two-day event. Serving videos and presentation documents of every session held, the site continues to be one of the leading reference addresses for SharePoint users & professionals.