Projects Launched On February 2010

Danino Brand Site

When Danone Group tasked us with creating an online presence for Danino to serve as a primary platform for communicating with mothers who have children between the ages 1 and 4, we created more than a brand site.

Danino.Com.Tr, destined to be a hub for the target clientele, makes extensive use of videos and up-to-date articles about child care & nutrition to engage mothers. Thousands become members of the Danino Club every month and opt in to receive the monthly e-bulletins.

DenizBank
Silverlight ATM Screens

Using innovative tools such as MS Silverlight to bridge the gap between development and design, we have created the next-generation ATM framework for DenizBank by developing screen designs & workflows, animations and data binding modules. With the powerful visual and interactive capabilities of the Silverlight technology, the result was a consistently rich and ground-breaking experience for the bank's customers.

Here, Everyone Lives Happily Ever After

Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.

We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.

Celebrity Quiz Show

Danone Group's Danette, a cream desert loved by the "whole family" wanted an interactive campaign that would engage, ... the "whole family". What would be a better idea than to have families take part in an online game show about celebrities?

We invited Ziya Kürküt, a seasoned TV personality to host our online show, and developed a multi-player game where players answer questions about randomly selected celebrities like Angelina Jolie, Madonna and Roberto Carlos.

Everytime the host "clacks" a Danette box, a celebrity knocks at the door and is invited in. Real players matched randomly against each other have to answer two questions about that celebrity and receive points based on how fast they click on the correct answer. Off to a great start, the game attrcated over 40,000 registered users in its first month.

World Domination on Facebook

Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.

In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.