Projects Completed For Yapi Kredi
Mortgage Mania
Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.
Yapi Kredi "Cash City" Advergame
Turkish banking giant Yapi Kredi, has launched an innovative credit card product that enables people to pay for anything in installments. To spread the word online and tell what the card does in an entertaining way, we have created an advergame called "Cash City".
The game starts with the sad story and bleak look of Cash City. Then our hero rushes to the rescue and helps us to pay in installments. The mechanism of the game is to break down the fast approaching items with the credit card, using the mouse. All items represent something the user may want to pay in installments (e.g. dinner, groceries, concert tickets, rental car etc.) At every new stage, we ask the user to break the items with a new move. The more difficult the move, the higher the points. With every item that's been broken down successfully, the city becomes more colorful and eventually goes back to its happy days.
Yapi Kredi
Internal Communications Portal
Yapi Kredi, Turkey's first privately-owned bank with a nationwide presence needed a revolutionary redesign and development of its existing corporate Intranet which was starting to fall short of effectively supporting internal communications. We have re-architected a new Intranet based on MS SharePoint that delivered a unified platform for content management and collaboration while also paving the way for significant business process improvements.
Yapi Kredi
IT Collaboration Portal
Living in age where technology evolves rapidly, the importance of innovation is increasing accordingly. The MS SharePoint 2010 based collaboration portal we have developed for Yapi Kredi Bank's IT Department encourages its team members to take an active role in the evolution of new ideas by presenting them with creative and collaborative tools.
Yapi Kredi Fonport+
Internal Collaboration Portal
Yapı Kredi Asset Management and its team of dedicated managers and specialists administrate a wide range of products in various asset classes. The MS SharePoint based portal we have created enables them to quickly and efficiently access detailed information regarding all investment products and their market performance while tools such as forums, news and contests increase collaboration among all stakeholders and improve team morale.