Projects Completed For HSBC

We have built a Fantasy Wealth Management contest platform that offers a valuable risk-free training ground to HSBC employees. Integrated with real-time data, participants are able to invest in stocks, gold, foreign exchange and bonds, perform market, limit and stop orders, display daily and weekly profit analysis with interactive charts - all through a user-friendly interface that offers fast action capability.

How can you make data collection fun? HSBC wanted to learn their clients preferences about their money allocation between different needs like education, travel, retirement, automobile, savings etc.

We created an easy to play game where people fly an HSCB branded baloon from one island to another, At each island registered players were asked how much money they want to allocate to a specific financial need.

Also created as a Facebook application, the game has been a big hit among HSBC customers, leaving valuable preference data in ten thousands.

We have created an innovative online tool for HSBC that allows its customers to individualize the look of their credit cards.  A user-friendly application interface presents users with the options of  uploading their own picture or pick one from a gallery. Users can easily adjust the positioning of pictures and add their own text. Once the design is approved by HSBC, the order is passed to the credit card manufacturer and the new card is sent to the customer within days.

HSBC “Açık Alan” (Open Space) is a custom blogware application designed with all relevant bells and whistles such as rating, comments, themes, personalization, e-mail notifications, user statistics etc. to promote internal communication among HSBC employees by giving them the opportunity to break free from the normative and hierarchical structure of banking and express their opinions in a more relaxed and friendly environment.

HSBC Turkey tasked us with bringing their Advantage Credit Card brand closer to the 18-30 age group. Using the Facebook application platform we have created a social card exchange game with a 40-card set with pictures of different "Advantage" objects (shoes, bag, plane etc.) on them.

Players, dealt with 10 random cards turned the cards into valid ordered combinations, win points and receive new ones. The social feature, that made the game a success, was that the game allowed for exchanges among Facebook Friends. The more friends were in the game the more one's chances were to reach higher points.

The game turned into a social gaming phenomenon overnight and made over 100,000 fans for HSBC in only two months. The campaign has been recognized as on of the top four online financial service marketing projects at the prestigious 2008 NYF Midas Awards.

The core marketing goal of HSBC's Advantage Card is to establish the idea that "if you want to buy something, it's always advantageous to buy it with the Advantage Card", and the offline campaign takes this a litle further by showing that "it's so advantageous, people want to dance after purchasing something with it."

The Advantage Card Invitation to Dance banner is an interactive banner based on the idea of having people tap to the rhythm of the Advantage Card on their keyboards and inviting them to the colorful, party-like world of the Advantage Card.

Under 25 Kb only, due to size restrictions placed by mainstream portals, the banner has reached a 4.8% clickthrough rate (8 times the industry average). The invitation to dance banner is awarded by the top advertising competition Crystal Apple in 2007 and won the "Best Banner" award at the 2008 Grand Interactive Awards.