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Technology, Design, Marketing & Social Media

Projects Completed For Fortis

Fortis Turkey Cup Prediction Game

As an early adopter of the Facebook application platform we built Turkey's first Facebook app for a brand in 2007.

A simple match results prediction tournament for Fortis Turkey Soccer Cup, the application attracted over 50,000 people and received extensive media coverage.

Fortis Document Management Portal

The document management portal developed for Fortis is a comprehensive multi-user solution that enables the bank to store, organize, index and retrieve various types of documents they deal with in their day-to-day work.

The portal offers customizable areas for each employee to help them organize and quickly access selected categories and documents.

Client / Fortis Launch Date / January 2003 Tags / Document Management, Finance, Intranet

Ideal Family Game

When Fortis, an international provider of banking and insurance services decided to introduce their "Ideal Family Package", a financial package including different types of loan, investment & insurance products targeting mainly newlyweds, they tasked us with promoting the product online.

Along a microsite, we created a mini three-level platform game. The game begins with a father character who collects golden bonus (opportunities) while trying to avoid life’s obstacles symbolized by crows, porcupines & thorny plants. At the end of the first stage he is presented with an opportunity to catch a “wedding ring”. If successful, in stage 2 he is joined by her wife. In level 3 the “kid” joins the “Ideal Family”, and life goes on…

Client / Fortis Launch Date / March 2006 Tags / advergame, Finance URL / www.MagiClickGames.com

Game Banners Built Around The Logo

In 2005 Fortis, has acquired Disbank, one of the leading banks in Turkey. Within a very short time frame they launched a huge nation-wide marketing campaign to familiarize the Turkish customers with the new brand.

To maximize return on investment on the banner campaign, we have developed three small casual game alternatives in form of rollover banners. All games were based on the idea of making customers spend time with the new logo/brand.

Developing games within the small banner sizes accepted by the major portals was a real technical challenge. Three different games were developed: A 2D car-driving game, an archanoid (brick-crashing) and a simple puzzle. The result was a record clickthrough rate of 7% for the campaign.