Projects Completed For Finansbank
Win Your Friends Over! Facebook App
When the idea of using Facebook as a multi-level-marketing platform popped up, we immediately know it was a great one and the campaign built around it was going to a success. We created a Facebook application based campaign for Finansbank, where we let people invite their friends to apply for the bank's credit card and receive compensation in form of reward points directly installed on their credit card (if they already have or choose to apply for one). Built on three-level compensation plan structure, people were able to accumulate reward points by sales of people they have recruited. With mobile integration, we validated every member's cell number and thus were able to create a solid database to work on for the bank. During the one month long campaign the application was installed by over 50,000 people and resulted in thousands of new credit card customers.