Projects Completed For Finansbank
Playing With Money Is No Easy Task
Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.
The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.
Fantasy Stock Picking Contest on Facebook
We have developed a Fantasy Stock Picking Contest on Facebook integrated with real-data from the Istanbul Stock Exchange data. Sponsored by Finansbank, the application allowed contestants to manage their own fantasy stock portfolio and compete against fellow users risk-free. One of the earliest examples of successful Facebook campaigns, the application attracted over 100,000 people competing to win one of the lucrative prizes.
Finansbank Web Site
With the benefit of a long-standing relationship with Finansbank, the fifth largest bank of Turkey, we were tasked with the brief to create a new online identity that will serve as basis for all other online assets and redevelop the entire site architecture to support the bank's extensive content and ever-dynamic campaign launches. The brief also included the redesign online banking interfaces to create a best in class user transaction experience.
The result was a multi-award-winning site that is widely accepted as a breakthrough in bank-site design.
Win Your Friends Over! Facebook App
When the idea of using Facebook as a multi-level-marketing platform popped up, we immediately know it was a great one and the campaign built around it was going to a success. We created a Facebook application based campaign for Finansbank, where we let people invite their friends to apply for the bank's credit card and receive compensation in form of reward points directly installed on their credit card (if they already have or choose to apply for one). Built on three-level compensation plan structure, people were able to accumulate reward points by sales of people they have recruited. With mobile integration, we validated every member's cell number and thus were able to create a solid database to work on for the bank. During the one month long campaign the application was installed by over 50,000 people and resulted in thousands of new credit card customers.
