Projects Completed For Finansbank
Shock Your Hand Kissers!
Silver / Social Media / Crystal Apple Awards 2011
Bronze / Social Marketing / IAB Mixx Awards 2011
We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.
With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.
Playing With Money Is No Easy Task
Best Advergame of the Year / Crystal Apple Awards / 2010
Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.
The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.
Fantasy Stock Picking Contest on Facebook
We have developed a Fantasy Stock Picking Contest on Facebook integrated with real-data from the Istanbul Stock Exchange data. Sponsored by Finansbank, the application allowed contestants to manage their own fantasy stock portfolio and compete against fellow users risk-free. One of the earliest examples of successful Facebook campaigns, the application attracted over 100,000 people competing to win one of the lucrative prizes.
Finansbank Web Site
With the benefit of a long-standing relationship with Finansbank, the fifth largest bank of Turkey, we were tasked with the brief to create a new online identity that will serve as basis for all other online assets and redevelop the entire site architecture to support the bank's extensive content and ever-dynamic campaign launches. The brief also included the redesign online banking interfaces to create a best in class user transaction experience.
The result was a multi-award-winning site that is widely accepted as a breakthrough in bank-site design.