Projects Completed For Danino
Danino Brand Site
When Danone Group tasked us with creating an online presence for Danino to serve as a primary platform for communicating with mothers who have children between the ages 1 and 4, we created more than a brand site.
Danino.Com.Tr, destined to be a hub for the target clientele, makes extensive use of videos and up-to-date articles about child care & nutrition to engage mothers. Thousands become members of the Danino Club every month and opt in to receive the monthly e-bulletins.
Here, Everyone Lives Happily Ever After
Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.
We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.