Interactive Marketing

Hayat Water Quiz Show

When Hayat Water needed to raise awareness about the connection of water and health, we stepped in to create an online quiz show about water facts. We built a multiplayer game where contestants choose their own animated avatars and try to beat their opponents correctly answering 10 questions randomly selected from hundred of water related facts categorized under the subjects of art, history, geography, literature, science and health.  

Win Your Friends Over! Facebook App

When the idea of using Facebook as a multi-level-marketing platform popped up, we immediately know it was a great one and the campaign built around it was going to a success. We created a Facebook application based campaign for Finansbank, where we let people invite their friends to apply for the bank's credit card and receive compensation in form of reward points directly installed on their credit card (if they already have or choose to apply for one). Built on three-level compensation plan structure, people were able to accumulate reward points by sales of people they have recruited. With mobile integration, we validated every member's cell number and thus were able to create a solid database to work on for the bank. During the one month long campaign the application was installed by over 50,000 people and resulted in thousands of new credit card customers.

Advantageous Adventure Platform Game

Fortis Turkey Cup Prediction Game

As an early adopter of the Facebook application platform we built Turkey's first Facebook app for a brand in 2007.

A simple match results prediction tournament for Fortis Turkey Soccer Cup, the application attracted over 50,000 people and received extensive media coverage.

A Banner That Tests Your Rhythmic Skills!

The core marketing goal of HSBC's Advantage Card is to establish the idea that "if you want to buy something, it's always advantageous to buy it with the Advantage Card", and the offline campaign takes this a litle further by showing that "it's so advantageous, people want to dance after purchasing something with it."

The Advantage Card Invitation to Dance banner is an interactive banner based on the idea of having people tap to the rhythm of the Advantage Card on their keyboards and inviting them to the colorful, party-like world of the Advantage Card.

Under 25 Kb only, due to size restrictions placed by mainstream portals, the banner has reached a 4.8% clickthrough rate (8 times the industry average). The invitation to dance banner is awarded by the top advertising competition Crystal Apple in 2007 and won the "Best Banner" award at the 2008 Grand Interactive Awards.