Best Brand Awareness & Positioning Campaign / IAB Mixx Awards Europe 2012
Danone Group's Danino wanted to boost brand loyalty, strengthen its mascot Dino’s emotional bond with children and simultaneously increase sales. To answer these goals, we utilized a diverse set of technologies such as 3D, Flash, augmented reality, and object recognition to make children undergo a memorable and magical experience.
The 2-month campaign has proven to be a huge success. The “Discover the Animals” application has been used by 2 million different visitors. It gained over 180,000 members who experienced the magic of Dino. More than 500,000 magnets, which corresponds to 3 million Danino product sales, have been shown to webcams all around Turkey.