Skip to main content
Technology, Design, Marketing & Social Media

Advergames & Campaigns

A Bomonti Adventure

Best Advergame of The Year / Digital Age Awards 2012

Tapping the viral edge of Facebook, our grid-puzzle based detective game clued Bomonti’s target consumers, intellectual young society, into the beer’s 122 year experience as Istanbul’s first brand. Period aesthetics set the tone in a cool race against time to solve cases and win prizes. Adding excitement, players got extra clue credits for inviting their Facebook friends, where swift detection meant high points.

Mortgage Mania

Silver / Advergames / Digital Age Awards 2012
Silver / Advergames / IAB Mixx Awards 2011

Turkish banking giant Yapı Kredi sought an interactive campaign to present mortgages as a swift route to home ownership. Harnessing the viral strength of Facebook, we created MortgageMania, a massive social multiplayer board game that allowed users to invest in diverse real estate using virtual mortgage credits from Yapi Kredi. Success was confirmed by over 50,000 unique players with an average interaction time of over 2 hours.

Danino "Discover The Animals"

Best Brand Awareness & Positioning Campaign / IAB Mixx Awards Europe 2012

Danone Group's Danino wanted to boost brand loyalty, strengthen its mascot Dino’s emotional bond with children and simultaneously increase sales. To answer these goals, we utilized a diverse set of technologies such as 3D, Flash, augmented reality, and object recognition to make children undergo a memorable and magical experience.

The 2-month campaign has proven to be a huge success. The “Discover the Animals” application has been used by 2 million different visitors.  It gained over 180,000 members who experienced the magic of Dino. More than 500,000 magnets, which corresponds to 3 million Danino product sales, have been shown to webcams all around Turkey.

Shock Your Hand Kissers!

Silver / Social Media / Crystal Apple Awards 2011
Bronze / Social Marketing / IAB Mixx Awards 2011


We produced a Facebook application to advertise Finansbank’s personal loan campaign that offered lower rates to those who apply during the Muslim Feast of Sacrifice. We have created a pyramid scheme where, we asked users to send their “hands” to their friends. They gained 3 cents for each friend that kissed the hand. The companion marketing statement throughout the game was, “You won’t have to kiss anyone’s hand for money if you visit Finansbank”.

With its simple and entertaining structure based on a long-standing tradition, the application went viral and was used by over 48,000 people who sent over 250,000 “hand-kiss requests” within only 18 days.

Danino "Create Your Own World"

Tapping kid’s creativity and love of collecting, our application to launch kids’ food brand Danino’s new campaign pursues greater sales, brand loyalty, and emotional bond with its mascot, Dino. Mirroring real play dough given with packs of Danino, we let kids loose on 30 play dough shapes and colors, some there upfront to teach the rules. Remaining ones come by entering codes found on Danino 6-packs. A code unlocks another shape and color, with kids awarded a creativity-point for each one entered.