Interactive Marketing

Here, Everyone Lives Happily Ever After

Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.

We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.

Playing With Money Is No Easy Task

Finansbank wanted an interactive campaign that was as innovative as their new account deposit product. To make it happen, we have created a multi-player advergame that puts a fresh spin on an old childhood favorite - Tabletop Penny Football. The game, complete with animated table with different levels of slipperiness, pennies, cursor-guided hands, and flicking fingers that shoot the pennies across the table, gets even more fun as the table is set with true-to-life "hazards" such as cell phone, mouse, ruler, pens, and even a coffee cup.

The result was 50,000+ people registering to play the game and play it over 750,000 times during the eight-weeks-long campaign, representing over an hour of brand engagement per player.

Celebrity Quiz Show

Danone Group's Danette, a cream desert loved by the "whole family" wanted an interactive campaign that would engage, ... the "whole family". What would be a better idea than to have families take part in an online game show about celebrities?

We invited Ziya Kürküt, a seasoned TV personality to host our online show, and developed a multi-player game where players answer questions about randomly selected celebrities like Angelina Jolie, Madonna and Roberto Carlos.

Everytime the host "clacks" a Danette box, a celebrity knocks at the door and is invited in. Real players matched randomly against each other have to answer two questions about that celebrity and receive points based on how fast they click on the correct answer. Off to a great start, the game attrcated over 40,000 registered users in its first month.

World Domination on Facebook

Akbank, one of the biggest banks in Turkey asked us to create an interactive campaign for its premium Travel Card "Wings" that will bring the brand closer to its existing and potential clients. To achieve that, we created a country card exchange game as a Facebook application.

In the multi-player game players are randomly dealt ten country cards on which there are variables like population, GNP per capita, area size along with how many "Wings Mileage Points" they need to fly to that country for free. Each player picks three variables they think are strongest on their card and race them against the opponent's. One with the better variables captures the other card. Players with the highest number of cards at the end of the monthly campaign periods receive free flight tickets from Wings.

Rexona Teens Dance Studio Tycoon Game

Unilever wanted to engage online-savvy teenage girls when introducing the "Teens" variant of their world-best-selling deodorant brand Rexona to the market. We helped them by creating an integrated campaign complete with an offbeat microsite, a Facebook application, interactive banners, e-mail marketing, social dialog and more. The piece that become the biggest hit of the campaign however, was the Rexona Teens Dance Studio Game.

We have created a tycoon game with ten levels where players run their own dance studio and try to attend to their customers needs on time. Keeping customers satisfied means more money for studio enhancements like bigger dressing room, more waiting couches, better dance teachers etc.

More than 50,000 teenage girls registered to play the game and the campaign was selected as one of the top ten digital campaigns of 2009 by Digital Age Magazine.