RexonaTeensClub.Com
Unilever wanted to engage online-savvy teenage girls when introducing the "Teens" variant of their world-best-selling deodorant brand Rexona to the market. We helped them by creating an integrated campaign complete with an offbeat microsite, a tycoon game where players run their own dance studio, a Facebook application, interactive banners, e-mail marketing, social dialog and more.
The campaign was selected as one of the top ten digital campaigns of 2009 by Digital Age Magazine.