BehaviorPad is a practical and easy-to-implement behavioral targeting tool that can help you customize your website's content based on your visitors' data and their tracked actions.
BehaviorPad tracks a multitude of visitor attributes and actions including:
(Which website did the visitor come from?)
(Which keywords did the visitor use on site's search feature?)
(Which browser, operating system, platform etc. is the visitor using?)
(Which country or city is the visit originating from?)
(Which pages or directories has the person previously visited on our website, and how many times?)
(Does the visitor have a cookie we have placed previously by our site?)
(Is the person a new or returning visitor? If returning, how many times did he or she previously visit our site?)
(In addition to all visitor attributes tracked, BehaviorPad also allows you to base targeting actions on any data retrieved via social media account login or already have about a visitor on your database (e.g. gender, age or any other existing customer segmentation)